LADY OF AMERICA FRANCHISE CORPORATION
COMPANY OVERVIEW
For over 25 years, Lady of America Franchise Corporation has been known as an
innovator in the constantly evolving business of women’s fitness. With over 300 clubs
worldwide, we are the second largest chain of women’s fitness clubs in operation. Our
clubs provide a dynamic and supportive environment to thousands of women who want
to work on their fitness and lifestyle goals. Our objective is to develop brands that are
approachable and user-friendly to allow women to easily incorporate fitness into their
lives.
Lady of America, LOA Fitness for Women fitness clubs and Ladies Workout Express clubs are different from other
fitness franchises in that both brands offer proprietary dual-resistance circuit training
equipment and other club amenities. Our members have the opportunity to improve and
maintain their fitness levels in a variety of ways while enjoying the company and support
of other women.
For Lady of America franchisees, the company provides a full operational program that
includes all aspects of training, continuing education, marketing, membership sales,
member retention and best-practice legal and financial procedures. Franchise owners are
assigned an area-dedicated business coach who provides them vital onsite support and
ongoing training. In order to participate fully in the franchise system of the Lady of
America Franchise Corporation (LOAFC), a prospective franchisee must enjoy working
with people on a daily basis, possess strong problem-solving skills and acknowledge the
importance of providing outstanding customer service.
In 2006, the company refocused its energy from opening new clubs to improving the
operational standards of its existing clubs by introducing new technology, fitness
concepts and marketing programs. Also, LOAFC took ownership of six clubs, with the
intention of refining franchise business practices and testing new products / services in
these locations.
LOAFC’s clubs are located across the US, with international outlets located in Canada,
Puerto Rico, Ireland, the UK and Korea. The company is headquartered in Ft.
Lauderdale, FL. |
